Booty Bass

from the most successful direct marketing approaches applied to the technology of today.

This includes the advantages of the Internet and social networking sites. While some like to promote the latest search website or Internet tool, remember that job search may incorporate high tech, but the bottom line results come from paying particular attention to the high-touch aspects. You still need to have a conversation with a hiring authority before you win that job.

Bobbi: How will their investment in your product return a long-term profit?

Joe: Buying my books or consulting time alone will not win a job. Applying the techniques and strategies I discuss is what WILL make the difference to produce the payoff of a good job for those who persist and employ the necessary action plan.

Bobbi: How invested are you in the future of people you don’t know?

Joe: My business depends upon my reputation. If my product or services don’t provide measurable improvement in the lives of others, my business will fail, it’s that simple.

Bobbi: How important is a proper resume?

Joe: Your resume is the single most important marketing tool of your job search. Yet today, a resume has to accomplish more in less time. First, it has to get discovered, which is no easy feat considering numerous posted positions attract as many as 8500 resumes. Second, a resume has to get read. Today it’s fortunate if a resume gets 20 seconds of actual eyeball time before the reader makes the yes or no decision. Without an effective resume that gets found and sells you within 20 seconds, your resume will end up like most – passed over or lost in the shuffle.

Bobbi: Why did you choose to make a difference in people’s lives?

Joe: Job search is probably the toughest job you’ll ever have. It sure was for me. I spent 15 years working with candidates to help them win some of the best jobs of their careers. I know how it feels to be a part of that success. I also know the feeling of being out of work with no prospects when the bills need to be paid. That’s a frightening feeling. If I can help even a small percentage of job hunters win a good job, I know that I’ve accomplished something.

Bobbi: What role does your business partner play in the vision of the future?

Joe: My business partner, Sue Swenson, also a former recruiter, will continue to write books and articles with me that emphasize the anticipation of changes to the job market. She will encourage creative and resourceful adaptation and responses to the new job search landscape that reward those who hold a vision for themselves and can rise above the perceived limitations of the marketplace.

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Where you can reach Joe Turner:

Official Site: http://www.jobsearchguy.com/

Blog: http://thejobsearchguy.wordpress.com/

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