What Does Scott Brown Know About Small Business Marketing?

On October 1, 2010, in Uncategorized, by BootyBass
rick scott
by kafkan

What Does Scott Brown Know About Small Business Marketing?

as an entrepreneur to help the public live better lives.the public is upset about so many different things and it’s your opportunityas being able to solve the problem. It’s really not that hard,Create a message based around it then position your product or serviceTo summarize this article, find something that people are upset about.

You pay a lot to make the problem go away and don’t think twice about it.have water coming through your ceiling, he’s not charging an hour. stress and remove problems. Remember the plumber who shows up when youWe, as consumers always pay more for things that take pain away, reduce reduce the stress.

You, not your competition or anyone else.Secondly, you become the person who can solve the problem, take away the pain, from, you’re on their side. It’s us against them!business owner and the public. You feel their pain, you know where they are coming This does two things, first it creates affinity between the small

Around that then whey will connect with people on an emotional level. If they can find out what that thing is and then craft a message That keeps them up at night, something that causes them pain.If an entrepreneur can find something that upsets people, something
A lot more than you may think!What does this possibly have to do with small business owners?

It was a brilliant strategy and Obama did the same thing in 2008.In a nutshell, he pinpointed things that people were upset about.people were talking about at the diners and coffee shops.He found things that were keeping people up at night, things thatwho think like us.a powerful emotional bond.

We like to associate ourselves with peoplearound that. When you connect with people like this it createsHe found things that people were angry about and he created a messageHe used a secret that most small business owners know nothing about.overwhelmingly democratic state?So how did Scott Brown, a conservative republican win in an 

Let’s talk about what happened recently in Massachusetts.
aside what these two politicians did was amazing.winning campaigns and copy what they did. All partisan politics setIf you want to know how to win in politics just study thethe presidential election of 2008 when Barack Obama won handily.Scott Brown just ran an incredible election. Much like does it possibly have to do with small business owners?How did Scott Brown win in Massachusetts and what

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Does Scott Brown Have Political Staying Power?

On September 17, 2010, in Uncategorized, by BootyBass

Does Scott Brown Have Political Staying Power?

The political stars aligned perfectly for Republican Scott Brown. His opposition to the Democratic Health Insurance Reform Package and centralized power appealed to conservatives and Libertarians alike, his pledge to be an “independent voice” attracted unenrolled voters, and his populist blue-collar persona struck a resonant chord with culturally conservative Reagan Democrats.  This coupled with support from the national conservative power structure, and a feckless gaffe-prone Democratic opponent, allowed Brown to score an epic upset in the race for a Massachusetts U.S. Senate seat not held by a Republican since 1953.

Now comes the hard part: winning re-election.  The seat, formerly held by Senator Edward M. Kennedy, comes up for re-election in 2012.  That will be a Presidential year, and the Democrats will come out full-throttle to re-elect President Barack Obama. Republicans will likely pick up Congressional seats and might even win control of the U.S. Congress in 2010.  This will fire up the Democratic base that will view the Republicans as obstacles to effectuating the Obama agenda.

In 1991, after the death of the popular Republican Pennsylvania Senator John Heinz, his appointed successor, Democrat Harris Wofford, pulled off a similar upset, erasing a double-digit lead and defeating Republican Richard Thornburg in a Special election to fill the remainder of the term.   The election sent shockwaves throughout the nation.   However, Wofford’s hold on the seat was tenuous, and he could not overcome a Republican tide in 1994, and lost re-election to Republican Rick Santorum.  Santorum successfully tied Wofford to the unpopular national Democratic Party and rode a Republican headwind to victory.

For Brown to avoid becoming a “one-election wonder,” he must prove that he is indeed an independent voice. While staying true to the issues which got him elected, including opposition to the Democrats Health Insurance Reform Plan, and working to cut taxes, Brown must be careful not to be portrayed as the champion of the conservative wing of the Republican Party.  He should shun invitations to speak to national Republican groups, avoid endorsing a candidate for President in 2012, or attend the Republican National convention.

While Massachusetts-style independent-minded Republicans like Governors Christian Herter, John Volpe, and William Weld are able to get elected and re-elected in Massachusetts, the state has an allergic reaction to national Republican leaders.  In fact, at the Presidential level, in the last 11 Presidential elections, Massachusetts has given Democratic Presidential nominees the highest share of the vote of any other state.  No “Conservative” Republican has been re-elected to the U.S. Senate from Massachusetts since Henry Cabot Lodge Sr. in 1918.

For Brown to survive what could be a political tailwind against Congressional Republicans in 2012, he must exhibit independence from the GOP leadership. He must actuate his campaign pledge and be “An Independent Voice.”  He should take a lesson from former Massachusetts U.S. Senators Leverett A. Saltonstall and Ed Brooke, both who won re-election by working across party lines and keeping their distance from the ideological wing of their party. Additionally, Brown must find an issue on which to challenge his party’s leadership and highlight it as an example of his independence to voters in 2012.

To win re-election, Brown must have a lazar-like focus on non-ideological constituent-centered local issues.  He must work feverishly to make sure every constituent who needs help maneuvering through the federal bureaucracy is helped.  He must make certain every phone call is returned, and every letter responded to. No matter what one’s political affiliation, if a U.S. Senator puts on a full-court-press to help their constituents, the constituents are likely to be grateful to their elected official for the help and may reward them at the ballot box come election day.  In addition, Brown should hold as many town-hall meetings as possible, and make an extra effort to visit parts of the state which feel forgotten by Commonwealth politicians, like the South Coast and Western part of the state.

Furthermore, to show that he is not a rogue partisan, Brown must find local issues where he can work with other members of the Massachusetts Congressional Delegation.  He should work with Congressman John Tierney on preserving jobs at the General Electrics River works Facility in Lynn, with Congressman John Oliver to boost tourism in the Berkshires, and with Congressman Barney Frank on saving the endangered fishing industry in New Bedford.

Brown has earned a place in the history books by winning an election few thought was possible.  He did it by running as an “independent voice.”  Going forward, Democrats will try to depict Brown as a right-wing ideologue beholden to the leadership of the national Republican Party.  To prove that his election was not an aberration, Brown must work to dispel this narrative.  Now we shall see if his vaunted political skills have political staying power.

 

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Rich Rubino is the Managing Editor of www.politicsdmz.ning.com.

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Genuine Leather Women’s Hobo Handbag with Cell Phone Pocket (Light Brown)

  • 2 main zippered compartments
  • 2 storage pockets for cell phones and other electronic devices
  • Adjustable shoulder strap
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  • Measures 10″ x 10″ x 3″ empty

The Genuine Leather Women’s Hobo Handbag is designed for durability, comfort, and safekeeping of all of your items. Made from genuine leather with all of the compartments zippered, it is a sturdy, safe and stylish way to store all of your belongings.

Rating: (out of 10 reviews)

List Price: $ 49.95

Price: $ 26.95

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