Alternative and Out of Home Advertisement Strategies: Digital Jukebox
Many bars restaurants and other entertainment venues are replacing their old, CD and LP fed jukeboxes for newer, digital models. Digital jukeboxes are connected to extensive and elaborate music networks, allowing bar and restaurant patrons to find nearly any song imaginable. These digital jukeboxes are extremely popular with consumers because of their broadband and touchscreen capabilities. These features also make them popular with advertisers.
As an out of home advertising solution, the digital jukebox can be considered a relative newcomer, with substantial digital networks surfacing in significant numbers over the past 10 years. The medium is versatile and can be placed in virtually any of the same locations as a standard CD or LP fed jukebox.
Some of the larger broadband music solution providers have networks capable of holding consumers’ attention for five minutes at a time, with 67 minutes of dwell time. These digital music solutions can also be equipped to gather users’ e-mail address and other information valuable to advertisers.
Alternative Advertisement Strategies with Digital Jukeboxes -
One of the key benefits out of home advertisers gain with digital jukeboxes is interactivity with consumers. Most digital jukebox networks include online-style music discovery features, such as Internet search and browsing, interactive recommendation banners and regularly refreshed playlists. These features are designed to promote artist plays, shuffling through the literally hundreds of thousands of songs and artists within the digital music catalog.
The result is longer consumer interaction, which means more interaction with advertisers’ messaging.
Target Demographics for this Out of Home Medium -
Digital jukebox networks target the more than 70% of young adults who frequent restaurants, bars and nightclubs each month, engaging millions of these consumers each day. This is a higher delivery on the coveted 18-34 year old male demographic than ESPN, Sports Illustrated and Rolling Stone. Digital jukeboxes are also excellent options for reaching the 18-34 year old female demographic as well.
Where Can I Advertise on a Digital Jukebox?
Broadband / touchscreen jukeboxes are currently situated in more than 10,000 commercial locations in almost every major metropolitan market and DMA. This means that out of home advertisers can reach millions of patrons on a monthly basis with digital jukeboxes.
How to Measure this Type of Out of Home Advertising Media -
Most digital jukebox networks provide an array of measurement options for out of home advertisers. With other forms of digital media, including digital video screens, advertisers have little ability to measure the effectiveness of their messaging. However, digital jukeboxes offer a more interactive out of home advertising option, which means advertisers have more measurement capabilities. Typical digital metrics include monitoring the percentage of plays by jukebox, region, entire network, monitoring the number of plays before, during and after the promotion or the number of plays by jukebox, region, or network.
Jeff R. Lamb is the president of DOmedia: an alternative advertising. DOmedia specializes in connecting asset owners with buyers for all forms of alternative and out of home advertisement strategies.
A Quality Jukebox Will Always Be Cool
A CD jukebox is a variation of the standard jukebox. Up to that point, a jukebox played the hottest hits. With a CD jukebox, the entire CD is available to listen to rather than just the hits from that particular CD. To cover this expense, most CD jukeboxes cost fifty to seventy five cents per song.
There are digital CD jukeboxes on the internet as well. You can create your own jukebox by purchasing a monthly membership to the website. You then download the CD’s you want into your jukebox. They are set up alphabetically for easily locating and organizing. You also have the option of downloading your CD’s from the jukebox onto your own CD’s or an MP3 Player.
CD jukebox servers give you the option of sharing your music in the jukebox with others. It is very easy to achieve your old CD’s from the jukebox as well. You will never again spend time trying to track down that one CD you have to listen to because it will be at your fingertips on your CD jukebox. Just turn on your internet, log on, and click the music you want. It is very simple and you won’t have to worry about lost, stolen, or damaged CD’s.
If you love spending time on the internet and love listening to music, then the CD jukebox is a great option. What better way to have all the music you want on the internet, neatly organized. If you work in an office you can log on there too and access all the CD’s on your jukebox. This is much more convenient than hauling all those CD’s to the office with you.
It isn’t hard to find the music you are looking for on the internet. Some sites allow you to download all the CD’s you want for one monthly price. Others require you to purchase each CD you download. The type of CD jukebox that is right for you depends on how much music you think you will be downloading each month.
To get the right CD jukebox for you, consider trying the various sites that offer you a free trial. Some are for 24 hours, others for three days, and some for ten days. That is definitely enough time to find out if the site offers the CD jukebox services you are looking for. It is also best to get a month to month contract rather than locked into a long term agreement.
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Wawa – Jukebox
Buying a Jukebox Guide
Ninety five percent of jukeboxes now reside in family homes and give thousands of habitants and their friends hours of musical fun and entertainment. A plus point ,of course, is the ambience created by many of the wonderful shapes and designs and lights, an art form say some experts. A focus and a talking point.
Anyway, here are some simple and important tips to bear in mind before you commit your hard earned cash to buying one of these wonderful machines second hand from a private seller, or an auction.
1). Not in working order.
If a jukebox is described as not in working order, ie, “just few tweeks and I am sure it will work“, “it worked OK until recently“, “it’s been in the garage for the last ten years and needs a little TLC”, or “a restoration project”. Common introductory descriptions. If you do not understand complicated jukebox mechanisms the advice is do NOT buy it in the hope that your friend “who is usually pretty good at this sort of thing” will solve the problem even though the price is cheap. Apart from the complexity of the mechanisms and electrics often an important bit can be missing and it can be very difficult, or sometimes impossible, to find the necessary replacement. In the latter case you have bought a “pig in a poke” and wasted your money.
2). Perfect working order.
Many sellers will tell you, or describe, their jukebox as in perfect working order. Our long experience dictates that about one in ten , yes one in ten , justifies this description. As a very basic guide before you hand over your money insist on playing at least three random vinyl, or CD records first. Then carefully watch the selection process and how smoothly it works and then listen to the quality and volume of sound, ( no background hum), produced before you hand over any money. If you’re not happy do not buy.
3). Cabinet and metalwork.
The condition of the chrome/metalwork and the cabinet surround can make a huge difference to jukebox value. To bring uncared for, or abandoned machines back to their pristine glory can be very time consuming and if you are not doing the reconditioning yourself, expensive. It should not be forgotten a that much of the joy of owning one of these wonderful machines is its appearance and lighting effects.
4).Non visible mechanism.
A none visible mechanism jukebox, ( a cabinet jukebox – 1965 onwards generally), can also be very attractively designed and provide a great sense of fun and presence. But even in good order they are worth a third or a quarter, or even less, of the value of a silver, or golden age, (thirties to early sixties), visible mechanism jukebox. I mention value because if a prospective purchase requires attention one has to consider how much it might be worth spending to bring it to satisfactory condition. If a jukebox is in shoddy condition, even with all of its parts in situ, it is not unusual to have to pay an expert £500, or even a £1000, (and occasionally even more), to bring it back to life.
5). Visible mechanism.
Golden age, ( 1932 to 1951 approx), Silver age, (1951 to 1964 approx), and Bronze age, ( approx 1965 onwards), all produced a variety of jukeboxes where one can see the vinyl record or CD being picked up by the arm, placed on the turntable and played. There are a considerable variety in popularity and value, but generally the most sought after and therefore more expensive, are the Golden and Silver age models. Because of the prices they can fetch in good condition – nine to twelve thousand pounds for some of the more popular models – there is often leeway, provided the buying price is right, to be able to spend more on restoration of a neglected example.
6), Later seventies to mid nineties Vinyl and CD.
The quality of sound output of these analogue and electronically driven jukeboxes is largely, but not exclusively, a step forward from the fifties and sixties output. Individual taste in sound appreciation can be a big influence here. Whilst the source of spare parts and valves for the more popular fifties and sixties jukeboxes is quite good there can be serious difficulties obtaining small but important chip and laser replacements in some later models should any of these become faulty. You should ask an expert before dipping your hand in your pocket.
7), Almost last but not least!.
Jukeboxes are made to be played 24/7 and bearing the Golden and Silver age jukeboxes particularly in mind plus most early Bronze age ones, their electro mechanical mechanisms need to be played regularly otherwise there can be a tendency for some of the moving parts to stiffen up as the lubricants harden through lack of use. Use and plenty of it is the best form of “service” you can render them. ( Do not use that old standby WD 40 under any circumstances to free stiff mechanisms. It may work for a short time but eventually it will cause mechanisms to cease up). The valve amplifier may require attention occasionally but this is not usually a very expensive nor difficult problem to have fixed. Please do not forget that on vinyl versions the needle will need changing from time to time according to use.
8), Dealers.
If you have concerns about buying privately, or at an auction, then many dealers will often offer at least a limited guarantee on an older jukebox. It will cost you more, but at least you will have the satisfaction of knowing that every thing is there and you have seen it working properly. If a jukebox has been working regularly in your own home and after a period of time it developes a stutter or a hiccup; may be one of the selections does not work properly, or a light flickers, or the sound is not quite right, then it is highly unlikely that it is going to cost a fortune to rectify. I recommend you have it attended to reasonably quickly. The expenses start to increase the longer a jukebox is left “untreated” and not played for a long time.
Good hunting.
Paddy Murphy – Jukeboxes Direct Ltd,
Working in online marketing for the past 7 years I have a background in google adwords management and have move on recently to learning SEO.
